Life… and a Little About Marketing

So what’s wrong with every other vacuum in the world? They all lose suction! Traditional bag vacuums — and imitative “bag-less” vacs — rely on bags or filters to trap dust and dirt, and their small pores start to clog the moment you start vacuuming. Their suction power drops to half (or less) after picking up just 10 ounces of dust, and the more you use them — the more you need them — the less they work!

This is where James Dyson’s innovation saved the day — designing a no-bag upright vacuum with patented Root Cyclone® technology, a large cyclone chamber topped by a ring of seven smaller “cyclones” using 100,000 Gs of centrifugal force to efficiently remove all dust and dirt from the airflow. Because nothing obstructs the airflow, Dyson doesn’t clog and doesn’t lose suction! Dyson cleans the last room as well as the first.

Dyson’s other innovative and unique features include a quick-draw 17-foot hose that makes it easy to vacuum on a staircase; a lifetime HEPA filter helps keep germs and mold out of the air (in fact, Dyson is endorsed by the British Allergy Foundation); and a gentle “bare floor” mode plus automatic adjustment for short- versus long-pile carpet. When the permanent, clear collection bin looks full, you don’t have to touch anything that’s dirty. Instead, just lift it out by the large handle, carry to the trash and pull the trigger; the trap door falls open and the bin empties itself — hygienic and quick! And with no bags to buy or filters to replace, Dyson costs next to nothing to operate.